Big Changes Coming to "Order with Google"

Heads Up, Restaurant Owners: Big Changes Coming to "Order with Google"

For many restaurants, Google's "Order with Google" button has been a convenient way for customers to place orders directly through Google Search or Maps. But as of June 2024, things are changing! Let's break down what this means for your restaurant and how you can prepare.

What's Happening?

Previously, clicking "Order with Google" allowed customers to order for pickup or delivery directly on Google. Now, that option is disappearing. Instead, customers will be directed to your restaurant's website or to a third-party delivery service like DoorDash or Grubhub, depending on your chosen partners.

Why the Change?

Google's aim seems to be streamlining the ordering process and giving restaurants more control. By directing customers elsewhere, Google avoids managing the complexities of order fulfillment and allows you to showcase your own online ordering system or preferred delivery partners.

What Restaurant Owners Need to Do

Here's what you can do to ensure a smooth transition:

• Update Your Google Business Profile: Make sure your profile includes a clear link to your online ordering platform or your preferred delivery partners.

• Consider Third-Party Delivery Services: If you don't have your own online ordering system, partnering with a delivery service can be a good option. Research commission fees and choose a partner that aligns with your brand and budget.

• Optimize Your Mobile Website: With more customers likely visiting your website to order, ensure it's mobile-friendly and easy to navigate on a smartphone.

Remember, Visibility is Key!

While the "Order with Google" button might be gone, Google Search remains a crucial tool for attracting customers. Keep your Google Business Profile up-to-date with mouthwatering photos, enticing descriptions, and accurate menus.

By staying informed and adapting to these changes, you can ensure your restaurant remains discoverable and continues to thrive in the ever-evolving online ordering landscape.

Follow these steps to set up your preferred ordering partner on your Google Business Profile:

• Go to your Google Business Profile.

• Click on “Food Ordering.”

• Click the pencil icon next to your preferred partner.

• Click the pencil next to “Set as preferred.”

• Toggle the button on.

• Click “Save.”

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